We capture your carbon emissions
Eliminate your carbon footprint and take responsibility for your impact on the planet. Sign up to one of our monthly plans to remove your emissions today
Sign up to one of our plans
Become carbon neutral through our standard plan and capture all your emissions today, or go further and choose an advanced plan to become climate positive.
Permanently capture carbon
We take carbon directly out of the atmosphere through tree planting schemes around the world, operated by our trusted and verified partners.
Change the world for the better
Restore the natural world whilst living a carbon positive life and help save the planet from the devastation of climate change
We plant trees to capture carbon and restore ecosystems
We work with our partners to guarantee that any carbon capture projects we participate in store carbon dioxide foreverView all projects
Start making a difference today and reduce your carbon footprint for less than a coffee per week!
We don’t do carbon offsetting – we permanently capture and store your carbon emissions
Carbon offsetting projects reduce your footprint by “avoiding future emissions”. These kinds of projects don’t remove carbon from the atmosphere. We only ever support projects that truly remove your emissions.
Reduce My Footprint has been awarded support from the European Regional Development fund!
Following a competitive application process as part of the Innovation Support for Business (ISfB) Phase 2 programme. Go-Create Grants support innovation projects and they and the ISfB programme is part-funded by the European Regional Development fund. The programme is delivered by OxLEP and partners from University of Oxford, Cherwell District Council, Oxford City Council and Oxford University Hospitals NHS Foundation Trust.About us
What is carbon capture?
Carbon capture is the idea of compensating for your personal emissions by supporting projects that permanently capture and store equivalent amounts of greenhouse gases. This cancels out your negative impact on the earth’s climate.
How do we capture your carbon?
We work with our world-renowned partners to capture and store carbon. Trees are natures way of offsetting carbon. Our key partner is Eden reforestation projects, the leading reforestation charity in the world. We partner with them to plant trees that absorb carbon from the atmosphere and store it in their trunks and soil. We calculate the climate impact of each tree that we plant and use this to offset your emissions.
Can planting trees really stop climate change?
Yes! It’s actually that simple. Trees are nature’s way of capturing and permanently storing CO2 from the air. For example, some of the trees planted through the projects we support are Mangrove trees. These trees have an incredible ability to sequester CO2. They capture and store 308kg CO2 in 25 years. We plant trees on your behalf every month, which means every month you will have more trees actively working to capture and store carbon dioxide on your behalf.
We need to have solved the climate crisis by 2050. That’s 30 years from now. By planting trees now that absorb CO2, your impact will contribute to solving the problem. We commit to ensuring that all trees planted will have made their impact by 2050, just when it is needed most. As we move closer to 2050 we’ll need to plant more trees per month to meet the committment of your subscription.
Why isn’t everybody doing this?
Lack of awareness – so spread the word and together we can affordably prevent climate change.
The current global market for carbon offsets focus on finacing projects that avoid emissions or elaborate engineering solutions that capture carbon at outragous costs per tonne. We should instead be focusing on using the existing, affordable tools we have. So let’s plant trees and protect the planet!
How do you calculate my carbon footprint?
We use detailed and up to date emissions data from the World Bank to determine average CO2 emissions in your country. So you can be sure even our smallest plan (net-zero) offsets the average persons emissions in your country. If you think you have above average emissions you should choose one of our larger plans to be sure you are offsetting your emissions.
Will my footprint be reduced permanently?
Yes. We work with our partners to guarantee that all trees planted will remain forever. Partnerships with local governments ensure the land the trees are planted on is protected in perpetuity.
Who is checking to see trees are being planted?
This is another core aspect of a responsible reforestation project. At least once a year the project planting sites are visited by a third party to audit the reported number of healthy trees are growing.
We only work with the most trusted institutions with a long history of delivering on their word. Our key partner, Eden Reforestation Projects, is a world leading reforestation charity. They have planted more than 330,000,000 trees across 6 countries. Eden is the trusted partner of renowned climate conscious companies, such as Ecosia.
Eden Reforestation has a brilliant track record of meeting the reported numbers of trees. Please contact them if you want to see copies of these reports.
Does this mean I can fly as much as I want?
We capture average emissions. If you fly more or think you are responsible for more emissions than average then you should sign up to one of our larger plans to ensure you are capturing all of your emissions. Our goal is for everyone to be able to live fulfilling lives and be able to see loved ones no matter where in the world they are, whilst taking responsibility for their climate impact. Just don’t go starting a coal mining company!
Does carbon capture actually make a difference?
Yes. The most important thing you can do right now is offset your emissions. The world is moving in the right direction, renewable energy technologies are now cheaper than fossil fuels. The problem is the switch from fossil fuels to renewables is not happening fast enough. According to IPCC projections carbon emissions will exceed humanities carbon budget before we eliminate emissions. We must counter this by capturing carbon to counteract excess emissions. By signing up to reduce my footprint you can begin to plug this gap today.
Can this stop climate change?
Stopping climate change will require us to decarbonise the world, but this is not happening fast enough. Every IPCC climate change scenario that does not lead to catastrophic impacts on humanity requires carbon capture as a crucial part of the solution. Signing up to Reduce My Footprint will help the world meet this target.
What is your business model?
We do not make a profit. For every subscripton 90% of revenue either goes toward financing the planting of your trees that will capture and store your carbon emissions, or is reinvested in spreading the word. What’s left over we have to use to cover our running costs to make sure we can continue operating.
Our first priority is to ensure that your money makes the most impact possible. This is why we operate with the smallest feasible team and have eliminated any non-essential spending, meaning we are able to offer low subsription fees whilst not compromising on impact. We are doing this because tackling climate change requires large scale collective action. You can read more about why carbon offsetting is essential to the future of the planet in the About section.