About Reduce My Footprint

It’s time to act

We need to capture and store carbon dioxide from the atmosphere to avert catastrophic climate change. Every scenario in the IPCC’s special report on limiting global warming to below 1.5°C requires large scale removal of carbon dioxide from the air. As much as 20 billion tonnes of CO2 need to be removed from the atmosphere every year from 2050.  The mission of Reduce My Footprint is to empower climate conscious individuals and businesses to begin capturing carbon now.

We founded Reduce My Footprint to meet the need for early action. Planting trees is the cheapest, easiest and most effective way to begin offsetting carbon emissions, but only if we start now. When we look back on our actions 20 years from now we should be able to say we made the right choices.

“The best time to plant a tree was 20 years ago. The second best time is now”

                                                                                             – Ancient Chinese proverb


How it works


Pick one of our plans and sign up

Choose from one of our plans depending on your needs and sign up to a monthly subscription. We offer plans tailored to individuals, families, and businesses


We capture your emissions

We capture your carbon emissions by supporting reforestation and other carbon capturing projects around the world. We only support projects that remove carbon from the atmosphere


Track your impact on your profile

Check out your personal profile for monthly updates on your total carbon impact. This helps bring to life the impact you’re having

Our founders

Marcus Lima

Marcus is originally from Norway, but has lived abroad in Europe and Asia since 2013. He read for an MSc in Energy Systems from the University of Oxford and previously studied chemistry at the University of Cambridge. He also has experience working as a management consultant for Bain and Company in Norway. Marcus’ passion is empowering individual action on climate change.

Erik Millar

Erik was raised on a Farm in St. Judes on the Isle of Man. He then obtained a BEng in Mechanical Engineering from the University of Leeds and also studied for an MSc in Energy Systems at the University of Oxford. Erik’s dream is to terraform Mars.